Superdry and Abercrombie are two trendy clothing stores that for the most part cater to young urban fashion. Both also offer clothes for those who want more of a preppy look. The two stores are similar in a few ways, but there are also some differences.
Abercrombie & Fitch
Abercrombie & Fitch is sometimes better recognized by the initials A & F. They are an American seller of clothes that have made their primary focus casual wear. The age bracket they cater to is really young, but older people can also wear the clothes. The target demographic tends to be between the ages of 18-22 though. You will find no shortage of Abercrombie stores around the country and this is one of the reasons why the brand has become so popular.
There are little over 300 locations across the country and the store also does a large volume of business online. The store does not limit itself to just the United States though, they have been building physical presences internationally as well, because that is what they want the brand to be, international. The store has other brands that people might recognize. You have Abercrombie for kids. You have Hollister Co as well as Gilly Hicks. Then they also have a post collegiate brand known as Ruehl No.925, but they went out of business in the early part of 2010.
How expensive is Abercrombie?
You are going to find that the clothing Abercrombie offers are not cheap at all. In fact the store sells some pretty pricey clothing. The stores does have competition though that sells similar clothes for slightly less, but these do not offer the brand recognition. Amongst some of the competition would be Aeropostale as well as American Eagle Outfitters. The offshoot (Abercrombie Kids) successfully competes against Aeropostale's PS as well as American Eagle Outfitters 77kids.
Superdry is just as popular if not more popular than its Abercrombie counterpart. A lot of younger people believe the brand is a bit more underground than Abercrombie is, so this adds to the appeal. However, this might not last very long as more and more people begin to wear it. The clothes are made to cater to an urban crowd or those who like casual wear.
They do not have much of a physical presence in the United States as Abercrombie does, but there are a few stores. They are a British based international company. People who buy clothing from there will see that the clothes are so unique because they look very vintage and at the same time they have a Japanese twist to them that makes them stand out like no other clothing brand. The clothing brand is just as pricey as Abercrombie, but on the website you can usually find lots of deals and steals.
So which brand is better? If you want uniqueness with a Japanese twist than you will want to go with Superdry. If you like preppy combined with a little bit of an urban feel than you will want to go with Abercrombie. Both brands are known internationally and both brands are very recognizable and trendy.